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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

As part of our Founder Interview series, The Startup Magazine caught up with entrepreneur Ola Sars, Founder and CEO of music-tech leader, Soundtrack Your Brand. The initial product MVP was called Spotify Business and was only made available in Sweden, Norway and Finland. Ola Sars, Founder and CEO of Soundtrack Your Brand.

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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

The lean startup methodology is based on enlisting customers as allies, which requires honesty and integrity. The following was written an actual lean startup practitioner. It was originally posted anonymously to the Lean Startup Circle mailing list, and then further developed on the Lean Startup Wiki ’s Case Studies section.