B2C, Early Stage, Revenue and Sales Cycle

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B2C

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. These techniques are frequently referred to as the Low Cost Sales model, or as Sales 2.0.

Acquisition

Acquisition Cost Customer Entrepreneur

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review

Software Review North America Europe Metrics

StartUpRoar

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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