View from Seed
MARCH 3, 2015
NVV: Some startup marketers think about crafting a nice, neat funnel, from a prospect’s first touch all the way down to sale. EM: When you’re at an early stage, you don’t know what that buyer path looks like yet, so you should be trying all different strategies to get data and figure out the playbook.
www.forentrepreneurs.com
FEBRUARY 2, 2010
A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. For example: Create demo videos that answer every likely sales question. List the common sales objections that come up in the sales cycle, and provide answers to these on the web site.
Cracking the Code
OCTOBER 10, 2008
In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.
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