Duct Tape Marketing
MAY 2, 2024
Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. He speaks at industry conferences, leads corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.
Duct Tape Marketing
AUGUST 17, 2022
He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] A lot of it depends on whether you're B2C or B2B.
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Duct Tape Marketing
MARCH 30, 2022
He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. 5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] A lot of it depends on whether you're B2C or B2B.
The Next Web
MARCH 3, 2014
Your mission is to grow, and for B2C companies it means more users. Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. How do you approach this daunting task?
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