Remove B2C Remove Forecast Remove Sales Remove Sales Cycle
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Long copy” doesn’t mean “long form sales page”. There’s a time and place for long form sales pages. Longer decision cycle. Marketing/Sales optimization funnel.