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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

On Twitter , it’s laid back to suit the B2C, creative audience segment. Benefit Cosmetics takes advantage of this by hosting Facebook Live sessions with exclusive offers hosted by a member of its team. Bon Appétit used Zoom and YouTube to host a live stream. However, its tone of voice differs slightly.

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How to Build a Product Launch Strategy

ConversionXL

When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property. Spread the word through public relations. Once they reviewed qualitative parent feedback, it became clear.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

I host on Hostforweb **. The tools I use below are relevant even if you’re in a role where your public communication is very limited, e.g., for regulatory reasons, or if you don’t want to allocate the time to write significant public-facing content. I use this to host my presentations , which are all embedded at teten.com.

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The New Copywriter: Meeting Modern Content Writing Demands

Duct Tape Marketing

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Relatable blogs and social posts that blend the professional and the casual. And today, it really is an art form.

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Social Trends Podcast: Let’s Mourn the Death of Spray and Pray Marketing

Brandanew

hosted by Upasna Kakroo. Nick started WSM after working in sales and marketing for tech, public relations and consulting firms throughout the Midwest. Upasna : I’d definitely say that these digital and social trends are not just critical for B2C but any sort of personal or professional brand. Production : Brandanew.co