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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

As marketers, we know that customers are our best salespeople. Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ).

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Sorry, Brands…Your Digital Agencies are Lying to You

VC Cafe

Brands spend a fortune on marketing- more than 9% (b2c) and 7% (b2b) of total revenue. Within marketing budgets, the fastest growing portion (+40%) is social media. Unfortunately, a growing body of evidence suggests that garnering LIKES on a Facebook page does nothing to foster community or increase engagement.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Loading… Markets. Loading… Market Data. Media & Marketing. Marketing & Strategy. Consumer Services (B2C). Marketing Services. » More. Loading… Business. » More. » More. Loading… Tech. » More. » More. » More. » More. » More.

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Converting Subpar Writers In to Content Champions

Duct Tape Marketing

Converting Subpar Writers In to Content Champions written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Sixty percent of B2C marketers anticipate increasing their content marketing budget within 2015, according to Content Marketing Institute. Consumers love content.