Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

Cracking the Code

OCTOBER 10, 2008

This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Stay local - Prove your business in North America first. Simply put, North America is a massive market with a rising tide around SaaS. Philippe Botteri. Bessemer SaaS Law #7.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

JANUARY 8, 2015

Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. The average cost per lead in North America is significantly less when using inbound marketing strategies. The Price of Inbound vs. Outbound.

Marketing 28

Marketing North America Lead Generation B2B 28