The Next Web
MARCH 3, 2014
Your mission is to grow, and for B2C companies it means more users. Russia, with its 145M population has been providing 21 percent of our downloads ever since, and it is our second largest market after the US to date. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. It cost us exactly $0.
Occam's Razor
FEBRUARY 20, 2012
Here's my process for doing that… ~ Visit www.google.com (or Baidu in China, Yandex in Russia etc). Run a bunch of search queries with the intent of looking for the company's products and services. Organic search rankings (rank, page titles, snippets). Paid search ads (title, creatives, urls shown).
Occam's Razor
NOVEMBER 18, 2014
You start to see weird things like Russia and India are the same. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!). are more clearly visible, and you get a much stronger sense of proportions.
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