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Retooling Marketing in a B2B Company

Venture Chronicles

When you combine inbound marketing with account-based scoring, you get a very potent combination of predictable opportunity funnel that also benefits from lower customer acquisition costs.

B2B 45
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Transitioning To a Mobile Centric World

abovethecrowd.com

When I am sitting at my desktop at work with the browser open and high-speed bandwidth at my fingertips and want to program my DVR, I pick up my iPhone. On the browser, SEO and SEM are paramount, but the equivalent tools on mobile are either non-existent or at best immature. The distribution techniques are completely new.

Mobile 96