Remove Bankruptcy Remove CPA Remove Naming Remove PR
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Maybe some of them remember our brand name and our products (Lord knows we are pimping ourselves aggressively on those brand pages) when it is time for them to make a purchase. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

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