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Why Some Startups Win

Steve Blank

I had taken the job of VP of Marketing in a company emerging from bankruptcy. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink.

Startup 328
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program?

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3 Key Factors Lenders Look For When Assessing Business Loans

The Startup Magazine

Outside of obtaining a business loan, there are also good reasons to focus heavily on your cash flow, namely because it’s one of the defining factors of whether a small business succeeds.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Maybe some of them remember our brand name and our products (Lord knows we are pimping ourselves aggressively on those brand pages) when it is time for them to make a purchase. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

Metrics 165
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[Review] The Good Fail

YoungUpstarts

After all, Latman has seen his startup company Microworkz go from the brink of tremendous success to being shut down, have himself enter personal bankruptcy and his personal life destroyed. He’s lost 11 jobs in 12 months, been sued by the attorney general of the state of Washington , and his name and reputation dragged in the mud.

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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

Choosing a name. NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there. Didn’t find a satisfactory name?

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Wealth and Ownership Amid A Shifting Global Financial Order

Duct Tape Marketing

You know, one of the stories I I told in the book came from N P R a gentleman by the name of LA Juan, who was a colon intermediary and the government in China changed its stance on coal and he went bankrupt. So I had somebody who was quoted in the book, his name was Andrew a Egan and he's an estate planning attorney. powered by

Global 56