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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Next, we needed to focus our messages away from technology and onto what the customers told us they needed – performance solutions for four key publishing applications. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. Very much in addition to the text.

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Durant Versus Sloan – Part 1

Steve Blank

Durant Versus Sloan – Part 1 « Steve Blank steveblank.com/2009/10/01/durant-versus-sloan-part-1 – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40? Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

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The Curse of a New Building « Steve Blank

Steve Blank

Lets Fix Everything that Was Broken At SuperMac we were excited to finally get out of the crummy tiltup we had occupied since the company emerged from bankruptcy. Designing the Perfect Building Once the commitment to fix everything wrong was in place, we were off and running on the design phase. That’s when things went south.

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No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.

Steve Blank

But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. Second, since it knew the solution, it went into a 8 -year Waterfall engineering development process. Waterfall development is a sequential way to develop a product (requirements, design, implementation, verification – ship.)

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supermac War Story 7: Rabbits Out of the Hat - Product Line Extensions

Steve Blank

Now we could give customers lower price boards without Engineering spending 12 months to design new ones.) The results spoke for themselves: Not one black-market board ever appeared, and the press was satisfied with our “customer value and product family” explanation. This requires deep customer and competitive knowledge.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

BTW: putting your staff into a separate corporate entity and then forcing bankruptcy is a time honored way of getting rid of undesirable employees without having to pay their severance packages.). Top 3 Ways to Fail at Customer Development. Personas for Customer Development. Customer Development (27).