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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at.

Steve Blank

Technically our positioning was correct, and with an infinite marketing budget (my back of the envelope calculations said $60M) and time, we might have made this technical fact ( QuickDraw acceleration) something a customer understood and cared about. What part of this blog should I read if I am also reading the book?

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Durant Versus Sloan – Part 1

Steve Blank

Durant Versus Sloan – Part 1 « Steve Blank steveblank.com/2009/10/01/durant-versus-sloan-part-1 – view page – cached + Customer Development Manifesto: The Path of Warriors and Winners (part 5) + Can You Trust Any VC’s Under 40?

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The Curse of a New Building « Steve Blank

Steve Blank

Lets Fix Everything that Was Broken At SuperMac we were excited to finally get out of the crummy tiltup we had occupied since the company emerged from bankruptcy. Stay hungry, stay lean. I don’t want to be hungry and lean (nor do I want to be full and fat). That’s when things went south. Don’t let it happen to you.

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supermac War Story 7: Rabbits Out of the Hat - Product Line Extensions

Steve Blank

The results spoke for themselves: Not one black-market board ever appeared, and the press was satisfied with our “customer value and product family” explanation. In three and a half years SuperMac’s market share went from 11% to 68%, as we went from bankruptcy to $150 million in sales.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

BTW: putting your staff into a separate corporate entity and then forcing bankruptcy is a time honored way of getting rid of undesirable employees without having to pay their severance packages.). Top 3 Ways to Fail at Customer Development. Personas for Customer Development. Customer Development (27).