Transcript of Building a Personalized Connection to Win Ideal Clients
Duct Tape Marketing
NOVEMBER 12, 2019
It’s sometimes dividing our market up into a few different personas and not trying to put a global message out to everybody. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. And what do we say to this person that’s going to resonate with them?
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