Altgate
JANUARY 16, 2011
Applied to the $54 billion global online advertising market, that means there is something like $12 billion in click fraud! Even if you optimize for CPA, you’re doing it in arrears so the fraudster even gets paid then, right? Last fall, ClickForensics put out their most recent report saying click fraud is now up to 22%!
Occam's Razor
MARCH 30, 2017
AI | Now | Global Maxima. AI | Now | Global Maxima. Maybe there is a Move 37 to solve Global Warming, and we simply can’t conceive of it. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! What the heck is Artificial Intelligence?
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ConversionXL
JANUARY 29, 2016
With the help of their marketing agency, Just Media, Lumension, a global leader in endpoint security software, realized greater potential and effectiveness with their retargeting campaigns. Lowered the average campaign CPA to 72% below average. Let’s take a look at a B2B retargeting example. above average CTC rates.
crowdSPRING Blog
MARCH 31, 2010
A few weeks back, as a way of celebrating the launch of the new Writing projects on crowdSPRING, we invited the entire community to submit their best work to be published as a guest post on the cS blog. If I see one more “We make taxes less taxing” tagline for a CPA I may lose it. I should know. And even then, there are levels of bad.
Duct Tape Marketing
FEBRUARY 24, 2022
So that you're not just another financial advisor or CPA or attorney. And I don't care where you go, whether you're an attorney, a CPA, a financial advisor, a dog trainer, I can go to Google and find 22 of them. Well guess what, they're gonna find you on LinkedIn or Facebook or a blog. You're a guy who has a unique story.
crowdSPRING Blog
MARCH 31, 2010
A few weeks back, as a way of celebrating the launch of the new Writing projects on crowdSPRING, we invited the entire community to submit their best work to be published as a guest post on the cS blog. If I see one more “We make taxes less taxing” tagline for a CPA I may lose it. I should know. And even then, there are levels of bad.
Up and Running
MAY 28, 2015
That’s my favorite part of a business plan, and in fact just a couple of weeks ago I did an article on the B plans blog about milestones, titled something like, “What makes your business plan real?” You don’t need a CPA. I’ve done five thousand blog posts in the last seven years. Can I do it?
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