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Episode 76: Accounting Basics for Entrepreneurs with Jody Padar

Mike Michalowicz

She is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. Jody is the author of “The Radical CPA: New Rules for the Future-Ready Firm,” a book that sparked a movement within the profession. She is also a member of the Maryland Association of Certified Public Accountants.

CPA 60
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Transcript of Building a Personalized Connection to Win Ideal Clients

Duct Tape Marketing

Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. So for instance, I know a printing company that has 11 different salespeople, and each one of them is going after a different vertical market, a target market. Bill Cates: Here’s the way I look at it.