Remove Books Remove Churn Rate Remove Early Stage Remove Viral
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

For this type of model, I would like to understand how the number of inbounds is scaling with the activities and how much virality there is in the model as the word spreads out in the community SMB door to door sales (e.g., Doctolib, OpenTable): this model is the little parent of the enterprise sales model but for SMBs.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. They preserve almost all original intent, but if you read the book, or see the cycle elsewhere, please don''t be surprised to see a slightly different version. But it is not routine.

Metrics 156
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Lean Analytics

Startup Lessons Learned

The book has been a year in the making, and authors Ben Yoskovitz and Alistair Croll —themselves successful founders with several exits under their belts—spent much of that time speaking with founders, investors, and analysts to understand a really basic, but seldom-asked, question: What's normal? to 3% a month.

Analytics 167
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.