Books Conversion Deal Structure Hiring 
YoungUpstarts
MAY 9, 2019
The investment banker or advisor you hire will help you market your company and find potential buyers. Initial conversations (known in the industry as “fireside chats”) may take place to generate interest with a select group of potential buyers. Gone are the days of sending out two hundred investment books to potential buyers.
A Smart Bear: Startups and Marketing for Geeks
JUNE 27, 2011
The conversation went like this: HIM: They offered me $X, but I wonder whether I could make the same money if I just kept the company. One of the best ways to arm yourself going into negotiations is to know this number and be prepared to blow up the entire deal if it cannot be met. Where to start? Collapsing the possibilities.
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