Remove Bootstrapping Remove Channel Remove Lead Generation Remove SEO
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Cash flow is a matter of life or death when bootstrapped and pre-funding.

Audience 127
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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. It all came down to what a website considered top priority. Good luck.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

A couple of factors influenced our decision: We wanted to stay bootstrapped. When it came time to market our SaaS product, we had zero knowledge of other channels. SEO and organic acquisition became the logical choice. The risk of relying on a single channel. a team chat app for accounting companies). That’s a liability.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

A couple of factors influenced our decision: We wanted to stay bootstrapped. When it came time to market our SaaS product, we had zero knowledge of other channels. SEO and organic acquisition became the logical choice. The risk of relying on a single channel. a team chat app for accounting companies). That’s a liability.