Bootstrapping Differentiation Direct Marketing Engineer 
ConversionXL
MAY 27, 2022
Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Differentiate free and gated content. Use direct marketing to continue the conversation.
Austin Startup
FEBRUARY 24, 2019
My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. At Coremetrics, I built more of an engineering-driven culture.
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