YoungUpstarts

APRIL 20, 2018

Part of your planning process before launching your business should be to look at what unique skills and attributes you have that differentiate you from your competitors. Direct marketing is one way to do this, which means promoting your product face-to-face to consumers at fairs, events, shopping malls, and the like.

Social Media 133

Social Media Differentiation America Media 133

Lightspeed Venture Partners

DECEMBER 3, 2010

We got everything from price comparison engines to aggregated user reviews to one-click checkout. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers. It wasn’t about how well the dog could talk, it was amazing that the dog could talk at all.

Internet 114

Internet eCommerce Advertising Flash 114

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. If you are genuinely passionate about it, that will shine through and you will immediately be differentiated from the many sales people that attend these events. At Coremetrics, I built more of an engineering-driven culture.

Software Review 48

Software Review Sales Cofounder Analytics 48

ConversionXL

MAY 27, 2022

Differentiate free and gated content. This webinar caters directly to bottom-of-funnel prospects, and because it’s hosted by two of Intercom’s sales engineers, it provides a context for their reps to follow up with leads post-webinar and open up the sales conversation. Use direct marketing to continue the conversation.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

JULY 11, 2016

Report tangibly and make content marketing comparable to direct marketing channels. Be aware of your USPs and transfer them to your online business to differentiate from the ‘big’ competitors. The PipeDrive marketing templ(at)e: Foundation : analytics, user insights, product marketing, brand and website.

PPC 48

PPC Analytics Video Non-Compete 48

crowdSPRING Blog

FEBRUARY 11, 2019

You know a lot about marketing or finance or… whatever. It will be much easier to differentiate yourself from all of those other generalized consultants if you specialize. American Marketing Association. Canadian Marketing Association. Direct Marketing Association. Direct Selling Association.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Duct Tape Marketing

MAY 9, 2017

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

Search 31

Search Technical Review SEO Small Business 31