Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Launch into an existing community, or piggyback one. We chose to integrate our product closely with Pinterest, which was the talk of the town in the summer of 2012, and allow our users to do more with their carefully curated photos. Brazil, with a population of 200M and Mexico with 120M are now in our top 5 download countries.
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