Brazil Internet Product Name Software 
Startup Professionals Musings
APRIL 10, 2011
Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland.
Startup Professionals Musings
MARCH 13, 2010
With the advent of the Internet, it’s easy to think of the world as one locale for your business. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I informed him that we needed to translate the software into Finish at a cost of $50,000.
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