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Many Startups Stumble on International Cultures

Startup Professionals Musings

APRIL 10, 2011

Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Local laws prevail.

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Saudi Arabia Brazil Finland Silicon Valley 225
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International Cultures are Key Business Challenges

Startup Professionals Musings

MARCH 13, 2010

As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a division manager of a major software company why we were not selling more products in Finland. Some years ago Brazil had a major balance of payments deficit.

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Brazil Finland Silicon Valley Italy 121
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