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Many Startups Stumble on International Cultures

Startup Professionals Musings

Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Corporations were encouraged to export from Brazil to generate foreign currency and they were allowed to keep a portion of the foreign currency. Watch your product naming.

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International Cultures are Key Business Challenges

Startup Professionals Musings

Thus, we did not translate the product and sales remained at an insignificant level. Some years ago Brazil had a major balance of payments deficit. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail. Not following this advice can be very costly.

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