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How to Structure Your Optimization and Experimentation Teams

ConversionXL

The center of excellence model is basically a combination of the above two frameworks, utilizing both a centralized team and also distributing optimization employees throughout the different departmental branches. How is a center of excellence model structured? How does the size of your company affect which model you choose?

Chad 90
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Do not talk about disruptive business models; the ones who disrupt don’t talk about it. They are too busy disrupting. Chad Sanderson: “Aligning Experimentation Across Product Development and Marketing”. People closer to the product have more pull in the business.