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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. The best way to explain the “gap” in the Traction Gap Framework is to review the three phases that every startup must pass through in order to succeed. Mind the Traction Gap? Go-to-Product. Go-to-Market. Go-to-Scale.

Cleveland 150
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. We think there’s something bigger, as Robert talked about and you talked about, this is a business model change.

Cost 36
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The Lean LaunchPad Goes to High School

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” Doris Korda, spent the first 15 years of her career in the high-tech industry and is now the Associate Head of School.

Lean 314
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The Lean LaunchPad Goes to High School

Steve Blank

While the Lean LaunchPad class has been adopted by Universities and the National Science Foundation , the question we get is, “Can students in K-12 handle an experiential entrepreneurship class?” Doris Korda, spent the first 15 years of her career in the high-tech industry and is now the Associate Head of School.

Lean 206