Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. MVR is the smallest amount of repeatability a startup can demonstrate, while still proving its business model and market/product fit. Minimum Viable Repeatability (MVR).
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