Business Model Continuous Deployment Metrics Sales 
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Every board meeting, the metrics of success change. And yet, their investors are frustrated.
Startup Lessons Learned
JULY 29, 2009
For example, IMVU’s early business model was made possible by Paypal’s easy self-serve and open access payment system. This makes lean supply chains more robust in the face of the unexpected: if sales suddenly dry up, they are stuck with less unsold inventory and simultaneously have less debt to service.
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Startup Lessons Learned
AUGUST 16, 2010
Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. That is the essence of proving the business in micro-scale.
Startup Lessons Learned
MARCH 13, 2009
In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. You have to know your business model. Most startups launch before theyve figured out what business theyre in. Gattiker said.
Startup Lessons Learned
JANUARY 28, 2009
On the one hand, I think they have an urgent problem, and need to invest 100% of their energy into finding a business model (or another form of traction). Only one occasion was a substantial rewrite justified based on performance metrics. Given their precarious situation, I really struggled with what advice to give. Homer said.
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