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Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

Steve Blank

In the last few years Agile and “Continuous Deployment” has replaced Waterfall and transformed how companies big and small build products. But businesses are finding that Continuous Deployment not only changes engineering but has ripple effects on the rest of its business model.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

In this excerpt from The Lean Entrepreneur , by using fishing as an analogy, Brant and Patrick reveal how market segmentation influences your business model and why “For Whom” is as important as “What” to build. Market segments drive your business model. Or perhaps you need to chum (freemium) the waters a bit?

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) For a startup, having great sales DNA is a wonderful asset. They are closing orders.

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Lessons Learned: Refactoring yourself out of business

Startup Lessons Learned

On the one hand, I think they have an urgent problem, and need to invest 100% of their energy into finding a business model (or another form of traction). Eric - There is definitely a business/marketing analog to exactly this situation that happens a lot too. Case Study: Continuous deployment makes releases n.

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Embrace technical debt

Startup Lessons Learned

For example, IMVU’s early business model was made possible by Paypal’s easy self-serve and open access payment system. This makes lean supply chains more robust in the face of the unexpected: if sales suddenly dry up, they are stuck with less unsold inventory and simultaneously have less debt to service.

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Lessons Learned: Don't launch

Startup Lessons Learned

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. You have to know your business model. Most startups launch before theyve figured out what business theyre in. Gattiker said.

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The Lean Entrepreneur is here

Startup Lessons Learned

A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. KISSmetrics building and empowering cross-functional teams to attack problems in their sales funnels via hypothesis testing. The result: a new idea I called The Lean Startup.

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