Term-sheets and Valuations: Thinking about Negotiations - Startups.
Tim Keane
JANUARY 12, 2010
The investors and the entrepreneurs are – or should be – aware that the price of the company’s equity is set by the market – in simplest terms, what an informed buyer is willing to pay. As a starting point, these become market comparable discussions based on other similar transactions within a recent timeframe and similar business.
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