Remove buzz-kill
article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

John Jantsch: I have seen the future of marketing, and it is killing me. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit. Back to Podcast. Transcript.

Cost 36
article thumbnail

How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? There’s a world of difference between PR success and actual business success. We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost.

PR 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? There’s a world of difference between PR success and actual business success. We’ve listed below some of the more creative ways that we’ve seen our portfolio companies and others attract the media, at zero or trivial cost.

PR 60
article thumbnail

Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. Buzzless – As noted in Buzz Kill , avoid incorporating trendy terms in your company and product names, as today’s buzzword darlings become tomorrow’s passé clichés. 4 Comments. No Comments. Popular Posts.

Naming 40
article thumbnail

From Nothing To Something. How To Get There.

techcrunch.com

I too am looking for someone to work with that knows the manufacturing and distribution end of a solid product. how do i make sure i keep myself from killing the team i put together to help me make my idea concrete? Twitter is an excellent distribution channel for us. (B) Cant wait for more posts on Techcrunch [link] ?

article thumbnail

Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Or in utility speak, they are transmission and we are last-mile distribution. Some will cite my investment two years ago in social-media advertising company Ad.ly Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. What does that mean? The more missed story is, “Holy shit.

Viral 307