Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
View from Seed
MARCH 3, 2015
NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles. Should you do that at all?
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