ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Is ABM right for your business? Consider the complex sales infrastructure, long sales cycle, marketing teams to help move to generate interest.

IP 98

IP Marketing Technical Review Software Review 98

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

In other words, if you can get 1000 people to come to your website consistently for under $5, then this business model works for you. Or second time founders focus on lucrative verticals that pay more per eyeball or focus on ad formats that pay more (such as email newsletter sponsorships). Sales cycles matter though.

Founder 48

Founder Sales Cycle Affiliate Retention 48