Business Plan Conversion Ratio Customer Retention 
Growthink Blog
JANUARY 20, 2015
How much research into customers and competitors should I do? This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue. What is the actual “projections-making” process? C omparables.
Growthink Blog
MARCH 1, 2016
How much research into customers and competitors should I do? This might look like building revenue projections based on the conversion ratios of web traffic to inquiries (phone, e-mail, text, etc.) to proposals, to sales, to retention, to ongoing revenue. What is the actual “projections-making” process?
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