ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns.

Community 51

Community Kuwait Cofounder Bootstrapping 51

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. Adopt a similar tone in your social media posts.

Marketing 62

Marketing Social Media Campaign Curation 62

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. It pretty much powers every channel. Hey Joe, I need you to write a white paper. dtmactive. What’s your click rate?

Email 31

Email Search Engineer Curation 31

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.” Twitter Giveaway].

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140