Campaign Channel Disintermediation Portfolio 
Occam's Razor
MARCH 30, 2017
Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.
Up and Running
AUGUST 17, 2016
You can also market your business on search engines such as Google and Bing, by paying for ad campaigns. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not.
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