Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Up and Running

AUGUST 17, 2016

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not.

Disintermediation 60

Disintermediation Marketing San Francisco Social Media 60

VC Adventure

APRIL 11, 2011

“We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. And for a while that worked pretty well. They are: Scale. Margin Dynamics.

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

VC Adventure

APRIL 11, 2011

“We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. ” And for a while that worked pretty well.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48