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Go-Getters Showcase

Mike Michalowicz

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. She has studied the practical application of psychology for more than a decade in sales, marketing, and people management.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So it’s a using the idea of our ability to create compelling, wonderful, engaging, inspiring, thought leadership-orientated content as a means of changing the behavior of a consumer. I’m used to my six-month, by-month campaign. So, it’s something that gets infused into the broader marketing strategy.

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Your No Fear Career

YoungUpstarts

For example, I left my Midwest hometown of Cleveland, Ohio to go to the Deep South and attend the University of Alabama. Today I work with media companies on their brand stories, marketing campaigns and sales strategies. I’m not talking about jumping out of airplanes or crossing the border into North Korea.