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Go-Getters Showcase

Mike Michalowicz

Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns. She has studied the practical application of psychology for more than a decade in sales, marketing, and people management.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

I’m used to my six-month, by-month campaign. Robert Rose: Yeah, well interestingly … I’m forgetting his name … Eduardo Conrado, who is the chief innovation officer at Motorola Solutions, he merged IT, sales and marketing together and started calling them the experience group. So it’s an investment.

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Your No Fear Career

YoungUpstarts

For example, I left my Midwest hometown of Cleveland, Ohio to go to the Deep South and attend the University of Alabama. Today I work with media companies on their brand stories, marketing campaigns and sales strategies. I’m not talking about jumping out of airplanes or crossing the border into North Korea.

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Here are The Missing Positives of This Election

Both Sides of the Table

I have felt more connected and more bonded and increased my respect for those who have taken moral stands or have put in hours of work for the campaign. I had an emotional call with Herb Scannell who flew out to Philadelphia, Cleveland and Miami in three successive weeks to canvass door-to-door. My mom taught me much.