How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
Duct Tape Marketing
MARCH 3, 2017
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. Pro Tip – Higher clickthroughs are a definite sign of engagement.
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