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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

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6 Important Startup Trends that Defined 2011

mashable.com

We’re increasingly comfortable overlapping our online and real lives, and web services that figure out how to make our real lives easier will do well. How to Launch a Social Ambassador Campaign. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. Programming and Web Development Lists. 13 Comments.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

Facebook Co-Founder’s Startup Asana Launches Publicly. Joshua Baer is the co-founder and CEO of Otherinbox , a prolific angel investor and the director of Capital Factory , Austin’s seed-stage incubator. How Old Spice Revived a Campaign That No One Wanted to Touch. Programming and Web Development Lists.

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Why Your Startup's Name Matters

mashable.com

He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. A few weeks of organized effort should be enough time to develop a name and gain consensus among your co-founders, but if you’re on a tight schedule, it’s also possible to do in just a few days. Then, start spitballing.

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