Austin Startup
MAY 9, 2018
Its website has a feature that allows you to create a “birthday campaign”, a program in which friends can donate to your personal online fundraiser in lieu of gifts. The NGO I came across Nepal Water for Health (NEWAH) through charity: water’s birthday campaigns.
ConversionXL
NOVEMBER 9, 2011
Use repetition of key benefits or value proposition in your sales copy and ad campaigns many times. Effective advertising and political campaigns do that (“Geico can save you 15% or more …”). The second version talked about a particular girl in Zambia, Rokia, who was starving. Three times is a common number.
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