Tips For an Awesome Social Media Campaign

Blogtrepreneur | Entrepreneur Blog

Before you begin a social media campaign, you’ll want to ensure your website and blog are set up for easy navigation and search engine optimized. What are you hoping to gain from your social media campaign? A Twitter campaign may be best. Try to initiate a conversation.

How to Optimize Videos for Conversions


But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. improved their conversion rate by 44% for product pages by adding videos. How do you measure conversations?

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18 Cognitive Biases You Can Use for Conversion Optimization


How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Next, make it easy for people to start those conversations (e.g.

Conversion: The Most Important Internet Metric of All (Revisited)

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Conversion Rate” is a misleading term.

9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)


According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. seconds , every second saved increased their overall conversions by 2%.

Should You Optimize for Micro-Conversions?


If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? What Are Micro-Conversions? Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page.

7 Retargeting Case Studies That’ll Boost Your Current Campaigns


What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Lowered the average campaign CPA to 72% below average.

Does “Going Viral” Actually Result in More Conversions?


Your boss probably thinks so, but the truth is that a lot of sites that aren’t ready to go viral launch their campaigns too soon. Here are some non-video viral campaigns that have been successful in the last few years. Of course, going viral will get you more conversions.

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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics


The conversion funnel is the most important part of every e-Commerce website. The visitor initiates his journey through the conversion funnel, but he never completes it. Otherwise, your conversion ratios and Funnel Visualization data will make no sense.

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

Social media is the realm of public opinion and customer conversations. If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media.

Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

Blogtrepreneur | Entrepreneur Blog

This means that an email service provider should state that their email service is extremely user-friendly with free email marketing and campaign templates available. The post Conversion Rate Optimization: How to Actually Convert the Traffic on Your Site?

A Crash Course on A/B Testing Facebook Ad Campaigns


Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. The Structure of a Facebook Ad Campaign. The image below shows the 3 ‘levels’ of a campaign and describes the purpose of each one.

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

In addition to generating conversions, compelling ads that inspire an emotional response in your users will also spark discussions. Managing a Business Sales and Marketing Strategy Advertising Cidnee Stephen Facebook ads Facebook Ads Campaign Online advertising Strategies for Success

3 Things Beginning Conversion Optimizers Completely Miss The Mark On


When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Blog Landing Pages Conversion Optimization

Does Offering More Choices Actually Tank Conversions?


What does that mean for conversions, though? To begin developing a testing culture, WhirlPool started small: they tested some simple changes in an email campaign. Does having too many options really reduce conversions? What does that mean for conversions, though?

Using Dual Process Theory for Higher Conversions


Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Daniel Kahneman presents two thought systems that can give marketers a framework for how to target their ideal clients through site design and get a major uplift in conversions.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs.

Impressive Brand Identity Campaigns in The Last Decade


Successful advertising campaigns can directly impact a brand’s perception. Although most marketers have similar data at their disposal, not all brand identity campaigns are successful. What makes one campaign better than others? Changing the conversation.

Inspire Positive Conversations Behind Your Back

Duct Tape Marketing

Inspire Positive Conversations Behind Your Back written by Guest Post read more at Duct Tape Marketing. That requires your conversations and marketing content to inform and steer them toward the best products and services for their particular needs and budgets.

5 Marketing Automation Tools to Increase Lead Conversions

Duct Tape Marketing

5 Marketing Automation Tools to Increase Lead Conversions written by Guest Post read more at Duct Tape Marketing. Lead conversion is a daunting task and metric for marketers. Here are five marketing automation tools to increase lead conversions.

Unlocking Your Company’s Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis


I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. Conversion is a process not an event” – Bryan Eisenberg. Conversion Optimization Systems.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. With our email campaigns, that’s even more true.

Is Influencer Marketing the Future of Marketing?


So it’s only natural that brands have started to prioritize this marketing channel, giving it an important role in their marketing campaigns. Increases conversions – Influencers know how to reach out to an audience and frame messages that will resonate with their followers.

What Does the Future Hold for Conversion Optimization?


Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Conversion Optimization as a Mainstream Discipline. It looks like conversion optimization as a skill will also be embedded in many other traditional disciplines.

7+ Under-Utilized Google Analytics Reports for Conversion Insights


You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report.

Using Cohort Analysis for Conversion Optimization


Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Here go top seven, able to create a negative attitude toward your business as well as nip your ad conversion in the bud. Put your ad campaigns into order.

19 Psychological Tactics for Successful Crowdfunding Campaigns


With standard conversions, people receive value immediately. I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Cumming, Leboeuf, and Swienbacher (2014) analyzed 47,139 campaigns from Indiegogo — a crowdfunding platform with the option to choose either KIA or AON models. donating to your campaign). Crowdfunding is painful.

8 Email Segmentation Examples That Can Boost Conversions


To do this, Snappa sets up their email drip campaign so they can send relevant one-off emails based on certain actions they haven’t taken. Prior to segmenting their email list, Groove was experiencing low trial-to-customer conversion rates.

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The Conversion Rate that Actually Matters in Mobile Apps


Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. Stage 2: Optimize Your User Acquisition Campaigns. install to booking conversion rate and a low volume of users.

How to Use eCommerce Email Marketing to Increase Conversions


Once you perfect the strategy, conversions will soar. Segment your audience using real world data to deliver a personalized email and increase conversions. ” They got a great conversion from that. As an eCommerce site, you likely send emails regularly.

This is Why Your Online Marketing Campaign Isn’t Working!


If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. In order to run a successful online marketing campaign, you need to lay out your goals!

7 Underused Email Campaigns That Will Help You Nail Your Conversions


Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition. These seven email remarketing tactics are based on proven campaigns that increase your conversions. This single email has increased their conversions by 15%.

How to Optimize a Site Without a Clear Online Conversion


But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? Of course, some of these can have financial conversions (e.g. The first is, of course, a big problem – and it’s not exclusive to sites without a financial conversion.

How to Do Conversion Attribution Modeling


But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? At least start the conversation with your team. This model gives all the credit to your Adwords campaigns.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

Conversation Rate. Conversation Rate = # of Audience Comments (or Replies) Per Post. So aim for a higher Conversation Rate. Have meaningful conversations with your audience. You can always be provocative, say silly things and get a high Conversation Rate.

How To Do Conversion Optimization With Very Little Traffic?


“ I have too little traffic to test; hence, I can’t do conversion optimization. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.

How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization


These real-time decisions influence the best day to launch a promotion, identify products that will generate more sales, target segments with specific campaigns, etc. The post How Predictive Analytics Is Transforming eCommerce & Conversion Rate Optimization appeared first on ConversionXL.

The Ultimate Guide to Increasing Ecommerce Conversion Rates


Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. Charging for shipping is a conversion killer.

Knowing your customer is key to conversion rate optimisation

The Equity Kicker

Conversion rate optimisation is a hot topic these days. Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete.