Campaign Customer San Diego Vertical 
Feld Thoughts
AUGUST 27, 2013
I ran into the guys from Barnana at an event in San Diego a few months ago. Not only meaning for your customers, but meaning soup to nuts throughout the entire organization. The notion of meaning is supported across multiple verticals, from the maker revolution to local and organic foods, to the various kickstarter campaigns.
Occam's Razor
FEBRUARY 26, 2008
While most HiPPO's won't yield to your Chinese Torture, they don't have to, there are two things that they will almost always yield to: Customers & Competitors. Senior Managers are biased towards themselves, but they bow to customer data and competitive opportunities. 2: Capture Voice of Customer. Root cause?
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