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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

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Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. I find this behavior to be a million times more useful than demographics or political leanings.

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