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Time is the Enemy of All Deals

Both Sides of the Table

We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. If deals drift people start whisper campaigns. We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. Yes, this was stupid. True story.

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Identify The Known Unknowns: Leverage Analytics Custom Alerts

Occam's Razor

In this case High Twitter Revenue (since you are already adding campaign tracking parameters ) to your tweet urls. New vs. returning visitors, countries, campaigns, a particular page someone came from or a page someone landed on your site etc. 2: Campaign by "Things of Real Value" These are my favorite kinds of alerts.

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