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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Campaign Cost Analysis. Ecommerce Conversion Rate, Transactions, Average Order Value and Revenue are buddies you already know so well. Campaign Cost Analysis. We usually measure the outcome of our web strategy using things like conversion rates and revenue. Or, at least revenue net of marketing or acquisition costs?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Mississippi.