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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Campaign setup and ad copy writing. Popular keywords have higher costs.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you. Campaign setup and ad copy writing. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

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Trada – from the beginning

VC Adventure

With that pre-amble, let me describe the story of Trada – a company that helps businesses more effectively manage their search marketing campaigns via its marketplace through which paid search experts work collaboratively and competitively to maximize the effectiveness of Trada customers search marketing campaigns.